If you could only work with a few select people in the world, Kelly Parkinson should be one of them. As a copywriter, she has a way of connecting with people that few possess. On the surface, she looks utterly harmless, but once you talk with her on the phone for 5 minutes, you realize that you are in the presence of greatness.

Working with Kelly is like being led through rarely-trodden mountain pathways with a guide that knows everything yet doesn’t rub her knowledge in your face. You know you’re going to come through with way more than just your survival. I wanted to use that metaphor without beating people over the head with it. Kelly’s copy always speaks for itself, and I wanted that to be the focus.

In the end, we chose a really simple, clean layout with fun colors and details that just makes you happy to be there. It’s really smart, but doesn’t take itself too seriously (hmmm…sounds like a certain someone I know. Rhymes with Telly Farkinson.) A place that is equally at home with dinosaur puppets and forgotten birthdays.

It was a tough line to walk, I assure you. And would I have walked it for just anyone? Maybe. But definitely for Kelly Parkinson.

Just look at that face.

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