Category: From-the-ground-up

Kristen Kalp is an amazing, amazing, AMAZING children’s photographer. She refuses to make kids behave during her shoots. Instead, she plays with them. And mesmerizes them. Kids love Kristen. She is an adorable magnet. That’s why I call her inimitable — there is just no one else like her. I love how playful Kristen is.  Continue Reading »

Not only is Alicia Caine a brilliant photographer, she is a brilliant businesswoman. No starving artist syndrome going on in that neighborhood. So I was completely stoked when she invited me to design her new website. (Smart people are so much fun.) Our first concept was nowhere near what she wanted. Too colorful, too whimsical,  Continue Reading »

Rochelle Schieck is movement. But not just movement for movement’s sake. Movement for life’s sake. She can literally have you feeling more alive in 30 seconds. Superpowers. I’m telling you. She is also incredibly gorgeous. Photogenic does not even begin to describe Rochelle. And when she showed me some of the photos that she had  Continue Reading »

I fell in love with Laetitia Maklouf as soon as I met her. Maybe it was that British accent, I don’t know. She has this fire about her that makes you want to go plant something and then lick it. In Laetitia’s world, plants are sumptuous — the ultimate self-indulgence. As she told Vogue writer  Continue Reading »

If you could only work with a few select people in the world, Kelly Parkinson should be one of them. As a copywriter, she has a way of connecting with people that few possess. On the surface, she looks utterly harmless, but once you talk with her on the phone for 5 minutes, you realize  Continue Reading »

Erica Swanson is one of those people that it’s a guilty pleasure to know. Her interior design work is sensual and awe-inspiring, and we wanted to revolve her brand around that feeling. Dark, gutsy, and just short of forbidden. One of the things that we struggled with were naming her design packages. She has this  Continue Reading »

This past April was our first-ever gold-digging excursion. It was an online adventure designed to help dig up profits out of the participants’ websites. And have a little fun along the way. The main thing I wanted to get across was that this is not your typical e-course. First, it isn’t boring. I wanted to  Continue Reading »