Category: Rocket Science

(For those of you who are just now joining us, we’re talking about content strategy. Starting here.) You now know the biggest mistake people make with their content (and you’re not going to go there this time). And you’ve named your box. Now it’s time to actually figure out what the blog portion of your  Continue Reading »

I love puzzles. Yet…they’re also annoying. Because when you lose a piece, forget it. That puzzle will never ever fulfill you in the same special way it once did. A puzzle with a missing piece is worse than a sock that has no match. The piece is so small, so easy to lose, and so  Continue Reading »

Hey, you’re back…yippee! (Or if you’re not back, you probably missed last week’s intro to content strategy…take a look, then come back). Today, we’re going to talk about your target market. … Oh, sorry. I fell asleep for a second. No we’re not. We’re going to talk about one of the biggest mistakes companies make  Continue Reading »

I love me some good content strategy. It’s a big part of what I do every day. But when I explain what it is and why it’s a useful tool for generating more leads and sales, one of two things happen. Either people look at me like I’m talking with a mouthful of peanut butter  Continue Reading »

Sidebar blindness – An often debilitating condition that leads to the inability to see anything within the sidebar of a particular website. There I was. Whistling a happy tune at my lucky lack of night blindness, color blindness, and (narrowly escaping) ad blindness. Things couldn’t have been better. Then suddenly -wham!- it hit me. Sidebar  Continue Reading »

Part of my brain is going “Oh really, Sarah? You’re going to write a blog post that starts with ’18 [blah blah blah] I’ve learned…’ Wow. That’s very imaginative of you.” And then the other part of my brain is saying “But I really did learn 18 things. And it’s important that people know that.”  Continue Reading »

Over the past couple of weeks, my email inbox has been screaming uncle. I keep telling him (yes, my inbox is male) to just man up already, but he’s gotten kind of whiny in his old age. This morning, he reminded me that a lot of people have been asking about this Gold-Digging Excursion thing  Continue Reading »

Apparently, WordPress versions earlier than 2.8.4 are under attack. Upgrade today, folks. If you’ve got a pretty recent version of WordPress, login to your admin panel and expand the “Tools” section. Click on “Upgrade.” That should clue you in on whether or not you are using the most recent version. Recent versions have a one-click  Continue Reading »

So your site is down. That sucks, man. Let’s just take a moment and breathe deeply. Big, calming belly breaths. Maybe do the Dance of Shiva. (I have no clue what that is, but the picture has a girl with a lot of arms. I think having lots of arms must be calming.) Now, let’s  Continue Reading »

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