I am a director
For most of 2012, I’ve been directing the building of The Light Room with photographer Treacy Mize. At the beginning of this process, Treacy was a phenomenal photographer with a desire to make a bigger difference with her work. She had no idea what she wanted to do…build a big photography studio, teach photographers, write a book…but she knew she wanted to build a nation.
I fell in love with Treacy and her giant heart, and soon the rest of the nation-builders were on board, too. It wasn’t my plan to work with someone who didn’t have a clear business concept, but I took the chance because I’d created successful business strategy for photographers before. Even though this was on a larger scale, I knew we could do it, and Treacy had swept me off my feet (and she still does…who else would send me this incredible vintage toaster when she found out mine broke?).
Fast-forward 11 months, and we not only discovered what made Treacy’s work truly amazing and developed a scalable business concept around it, we also:
- Coached Treacy through developing her ideas so that she could truly own them (talk to her for 5 seconds, and her ideas for this project will blow you away)
- Created the brand identity for what was soon to become The Light Room
- Developed a scalable online product strategy
- Developed a ridiculously amazing, social media-based content strategy (it’s a pinnable wonderland!), including templates she could use for its content
- Designed and developed this phenomenal website (I am especially proud of the content strategy and the website, if you can’t tell)
- Developed copy (with the help of the ever-brilliant Copylicious, who created the About page, which we used as a starting place for the rest of the copy)
- Created a list-building strategy, including designing a free program called Eleven Amazing Days (we also coached her through writing the content). We’re collecting responses from participants now, and so far, the feedback has been incredible. We also nearly tripled her mailing list subscribers in the first few weeks.
- Created a launch strategy based heavily on joint partnerships (she landed her first radio appearance, leading to 80+ new participants in Eleven Amazing Days on the day the show aired).
Now, I’m working with Treacy as she develops the curriculum for her first course, designed to help people build their relationships through finding visual proof that their destructive theories might not be true after all. I’m also coaching her through developing her content and partnerships so we’ll have a sizable list to launch to when the curriculum is finished.
Do you have a nation you want to build?
I keep my project roster intentionally small and purposeful, working only on projects I believe in as much as you do. I direct the nation-building process and get my hands dirty along with you, bringing in other nation-builders if and when the project requires them.
My goal is to be a long-term partner with every nation I build. Even if we’re not starting out with a huge commitment, I want to create goals that will allow your nation to grow and thrive at every stage so that we can continue working together.
Nation-building works in one of two ways. If you have the resources available for the entire project, we can scope out the process and provide a flat fee. A typical nation-building project (such as Treacy’s) is between $30K and $50K. There are no hidden costs or extra fees. The price is set based on the general scope, and it won’t change unless the scope changes drastically and everyone agrees it’s time to re-negotiate.
If you don’t have the resources available for the entire project, or if you’re not sure if you need an entire nation (or if you just don’t want to commit), the fee to work with me personally is $3,500 per 2 weeks or $6,000 per month. Collaboration is both via phone/Skype and through our online project management system and includes anything we create during that time period (we’ll set specific goals at the outset, focusing on the very next actions it will take to build your nation).
Get in touch if you’d like to have a conversation…and congrats on your fledgling nation!